From MySpace Coding
to National Campaigns.
I called myself 'The MacGuyver of Design', and built a reputation of digital luxury, where the credentials speak for themself.
A True Designer Can Cook, No Matter the Software
Microsoft Paint, Photodirector, Picnik, Ribbet. Give me whatever, I made it work. I wasn’t going to miss out on my pursuit of design just because I couldn’t afford Photoshop. It took hours, sometimes even days longer for me to do things that Photoshop could do in one click, but I never let that stop me. I figured out so many ways to think outside the box with basic photo editor limitations, and I always found a way to impress with my work.
Every platform I touched helped shape how I design and eventually led me to the industry standard, Adobe Creative Suite. I spent as much time as I could watching designers on YouTube and finding unconventional ways to mimic techniques with whatever tools I had, until I finally got my hands on the real ones.
I am a design underdog story.
On A.I. and the Human Touch
Yes, I have knowledge of A.I. tools. As someone who has worked in IT long before A.I. became mainstream, I understand the pros and cons of its existence more than most. A.I. is an amazing tool, but it is still very polarizing. I choose, very deliberately, to use it sparingly or not at all in most of my work. It may take longer, but quality and human refinement are what create true artisan work, and that is the standard I aim for.
A.I. can generate, and do things fast for you. It can help you "start somewhere". But understand, no matter how detailed the prompt, A.I. cannot feel a neighborhood's energy, empathize with a client's story, or know when something is almost right but not quite. TThat level of refinement is human. I like to keep my work human. I believe in putting real energy and emotion into the work I create for people. That's why I will always cook A.I.
I use what it takes.
I prefer what's best.
- True vector / SVG output — scales infinitely, prints cleanly
- Full creative control, no locked elements or paywalls
- Industry-standard files printers and developers can actually use
- Depth of learning that compounds over time
- No ceiling on access, skill, or creative direction
- Professional credibility when it counts
- Recognizable aesthetics — a room full of professionals can tell
- Key features locked behind expensive subscriptions
- Templates that box you in, not open you up
- Output files that don't always translate to real production
- Oversaturated — everyone has the same look
- Learning that hits a wall, not a door
A.I. — Known, Used Sparingly
I understand generative tools. I'm not afraid of them. But a brand built by a human who thought about it carries something a prompt can't replicate.
When you can walk into a room and say you didn't use ChatGPT or a Nano Banana template to build your brand? That's a different kind of confidence. That's what I teach. That's what I do.
The Portfolio
Early Work
Before the studio, before Adobe — just instinct, free tools, and a screen. These are the pieces that built the foundation. The skill was always there.
Branding Boards
This is the work I'm known for. Color, type, imagery, direction — all pulled into a system that tells you exactly who a brand is before they say a word. Every client's vibe is different. Every board proves it.
Logos
Twenty-plus clients, twenty-plus marks that had to stand on their own. Built in Illustrator, not assembled from clipart. The difference shows.
Clothing & Merchandise
Real print files for real production. Screen printing, DTG, embroidery — if it's going on a shirt, it has to hold up. These designs do. Hood Lives Matter was in here too, and it made the news.
Beyond the Brand
Not everything fits in a category. Flyers, posters, event graphics, web layouts, sticker packs, digital content — all of it still has to feel cohesive. That's the real test. Anything can look good alone. Everything together is the work.
My credentials and longevity speak for itself. Let's build luxury together.
